The UK’s most popular social media platform hits the road for a global launch
By Nick Clements and Alistair GrayThe company behind Facebook and Twitter announced a massive expansion in its online marketing strategy.
The digital advertising company will invest an additional £1 billion ($2.7 billion) in its UK operation, and will add 20,000 people in the next three years.
The launch is an expansion of its global network of more than 4,000 social media influencers, including influencers from all over the world, as well as the UK’s largest digital media platform, Digital TV, which will offer new features for advertisers and publishers.
Digital TV will also continue to provide the best advertising experiences in the UK and the digital advertising platform will expand to a new business unit.
It will focus on advertising to UK and international audiences, with the aim of delivering the most effective ad campaigns and offering the most relevant and relevant content to UK audiences.
“Digital TV is one of the most significant new initiatives in the social media industry, and it’s a great way for us to bring our global reach and expertise to the UK,” said Facebook’s Head of Marketing, Katie Phelan.
“We are thrilled to partner with Digital TV and its team to help us accelerate our growth in the digital ad market.
Digital TV has an incredible track record of delivering premium advertising to customers across the globe, so we’re confident that the team at Digital TV will help us deliver the best digital advertising in the world.”
Facebook will invest £1bn in its social media business, which is growing in volume.
The company’s global head of digital advertising, Katja Aetterberg, will be on board as head of Digital TV.
Facebook will also expand its advertising footprint, with a new global brand ambassador and digital media partnerships.
The digital marketing company will also create an ad product offering and partner with some of the world’s largest brands, including Amazon, Nike, and the Coca-Cola Company.
DigitalTV will continue to deliver the most accurate and relevant advertising experience in the U.K., the company said.
“The digital TV network has been in operation since 2013, and our network of over 4,300 influencers includes more than 5,000 brands and over 5,500,000 users,” Phelans said.
“We are excited to expand our digital media presence and reach to the U of C and beyond.
We have a strong network of brands who have already been successful with our digital platform, and we look forward to continuing to grow our network and deliver the top brands digital content for their audiences.”
The digital advertising network will focus its advertising on audiences in the United Kingdom, with advertisers working with more than 50 digital brands and publishers including Twitter, YouTube, Disney, Spotify, and Amazon.
“The digital television network is a key component of our digital advertising strategy, and this expansion will deliver a greater range of relevant and targeted content to our UK audience, and also expand our reach and reach of our global network,” Pheilings said.
Digital TVs will deliver the highest-quality and highest-performing ads for the best value, the company added.
“This is an exciting time for our global team, and for the brands and audiences who are part of our network,” she said.
The Facebook-Digital TV partnership has a combined value of £2.6 billion ($3.4 billion), and the company has a $8.9 billion (€8.2 billion) market cap.
Digital tv has been around since 2013.
In November 2015, it had the most active global audience of any network, with more people visiting it each day than the entire world’s Facebook audience.
The network has over 1.4 million unique visitors a day.