How to use Twitter for digital marketing: A step-by-step guide
Scotsman John Egan, the president of digital marketing at ESPN, is the founder of the digital marketing automation startup DIGITAL MARKET.
This week, he and his co-founder, Justin Wilson, shared a digital marketing primer on how to build a digital campaign that’s not only memorable, but also works.
In the video above, Egan discusses how Twitter can help you get more followers and promote more tweets with just a few simple steps.
The basic process for using Twitter is the same for all digital marketers, Eghan said.
Follow a hashtag that people care about, then use hashtags that you’re familiar with to promote the campaign.
You’ll also want to include some personalization.
Here are some tips for setting up your Twitter account, including the ones that you’ll want to follow as you begin the process:How to use a Twitter account in the first place: You can’t follow every hashtag that’s trending.
For instance, the first time you follow #hashtags, you’ll likely miss out on the trending topics and other news.
You can, however, follow trending topics on Twitter, and Twitter will give you the trending topic in your feed.
Once you’ve added your own hashtag to the top of your feed, you can also follow the most popular topics, which are often topics that are trending in your market.
Follow @egan_co_digital and follow Egan and Wilson to see what other people are saying about your hashtag.
To create a digital video that can be shared on social media, you will need to use two methods.
First, you need to add your own videos to your feed that you want to share to social media platforms.
This is accomplished by selecting the videos in your Feed and then clicking the “Add a Video” link.
The second method is to create a hashtag in your profile that you can add to your videos to share on social.
You could add #bobcatforsale, for instance, or #porscheforsales, for the upcoming Porsche GT3.
For this example, Eagan said, you could add the hashtag #bobsalesauce for the next season of Bobcat.
You’d then need to share the video to social platforms like Facebook, Twitter and YouTube.
If you want, you also can use the hashtag for your own marketing efforts.
Just like in the above example, you don’t need to be on Twitter to tweet about your campaign.
But, it’s a good idea to add the video on social for your video to have a better chance of getting shares.
Here’s how:To make the video appear in your timeline, follow @eagens, and then follow him to see a list of all the trending hashtags in your network.
Then, select your trending hashtag, click “Add Video” and select the hashtag you want your video added to.
When you post the video, you should add the hashtags to the bottom of your Twitter feed and then tag it with the hashtag that you added to the video.
For example, if you want a video to appear in the timeline, you’d post the following hashtag:#bobsale #bopsauce #bobbycarlson #bopstotheforsaloon #forsaleday”This video will be posted in your News Feed, but you can post it as many times as you want,” Egan said.
“You can share it with your followers and your media network and it will appear in their feeds.”
To post your video in the same fashion as you post your other content, you would use the hashtag #borsalesaucesauce, Eghan said.
This hashtag is usually trending in a specific market and should have been added to your video.
The same process for promoting your campaign on social platforms can also be used.
Follow the same hashtag, but this time select the trending hashtag in the top left corner of your screen.
Then select the video you want in your “More” tab.
You can also use hashtagged hashtags like #sales, #polesales and #sportsto keep track of the latest sports news.
This will also be helpful when you need updates on the latest headlines and statistics from the sport.
The final step for creating your digital marketing campaign is to use social media to promote your campaign through social media influencers.
For this example of #balsalesauceday, you might follow @ebay, @espn, @esportsandfans and @espncbs and then select your preferred social media platform, according to Egan.
To promote your video, follow Eghans @eaglesfan or @ebaysfan, and follow them to see how many followers they have.
If you want more followers, you may need to promote some of the hashtagged hashtag