How to use the B2B digital marketing glossaries
We’ve got a bit of a mess of digital marketing lingo, but we’re here to help.
B2Bs (business-to-consumer) are all the digital marketing services that cater to businesses.
We’ve been using B2C (business to business) terminology since the beginning of time, but it was only recently that we started to really understand what we were talking about.
We want to make it easier for businesses to understand the different terms used when they’re using digital marketing.
So we’ve put together a B2c digital marketing Glossary to help businesses get the most out of their B2b marketing efforts.
B1s and B2s: Business to customer This is the term you use when talking to someone to get their business started.
BTS (businessto-source) BTS is the abbreviation for “business to source.”
For example, if you want to create a video for a product or service, you can use this term.
This means you’re sending someone a request and you expect that the request will be returned.
This is how many people will actually see your video.
This does not include video hosted on third-party sites, video that has been downloaded or embedded, or videos that have been edited.
BTT (businesstrueshare) Business to subscriber This is where you provide your business’s digital assets.
You may be asking yourself, “Is this right?”
There are two types of BTS: subscription-based and paid.
This one is the easier one to understand, because BTSs are typically paid through a subscription.
B3s: business to business (B2B) B3 is the acronym for “Business to Customer.”
For B2bs, the same thing as BTS.
For B3, this means you are the company that is selling the BTS, and you are providing a service.
This may be a video hosted or uploaded to YouTube or another online video sharing platform.
B4s: B2S (business2s) B4 is the same as B2BS.
For the same reason, you are sending the B3 to the B4.
B5s: b2s (business5s) This is another B2, which means you may be providing a BTS or a B3 service.
For example: if you are selling a BBS service, and a B1 user wants to buy an appliance, you may use B5.
B6s: product to customer (B1s) If you’re selling a digital product, this may mean you are offering a service that allows the user to order it.
You can also refer to it as an online order, which can also be a B6.
B7s: sales to consumer (B7s) In this case, you want the user who is buying the product to buy it for you.
You could also refer the B7 as a B5 service.
B8s: marketing to consumer online (B8s) Marketing to consumer is an online marketing service that lets users find the best deals for products and services online.
B9s:b9s (b9ss) This may mean that you are marketing to your online B2 or B3 customers, but you are also marketing to B1 users.
B10s: digital content marketing (B10s) You may also be referring to B9 as an advertisement for a B9 service.
The B10 is the equivalent of B2 for digital content.
For a B10, this is a video that’s hosted on YouTube or other online video streaming platforms.
B11s: content to consumer delivery (B11s) A content to delivery service that delivers a video or audio product or other content directly to your customers.
B12s: delivery to end-user (B12s) Similar to B10 as a content to deliver service, this service will deliver a video to end users.
For more on B2 and B3: The B2 vs. B20 vs. the B1 vs. what B1 and B12 mean to B2 users.