Why do you need to make a digital marketing plan?
In this post, we’ll explore the importance of a digital strategy in your marketing campaign, and how to get started.
First, let’s talk about how the digital marketing landscape is evolving.
Digital marketing has never been so prevalent, and the number of people with a digital connection is skyrocketing.
The demand for digital content has skyrocketed.
And so too have the digital channels you can use to reach those audiences.
There are plenty of opportunities for you to start a digital campaign today.
First things first: The first step is to identify which channels are best for your business.
If you’re running a small business, you may be able to get by with just a few channels and a handful of clients.
But if you’re starting a company that’s larger, or you have a team that’s growing, it’s time to look into a broader portfolio of channels.
The first thing to look at is the quality of the content.
Digital marketers are experts at finding great content and putting it to use, but you don’t need to be a professional content writer to get a head start.
The most important thing to consider when choosing channels to focus on is how much you’re willing to spend.
Digital is a business where there are often multiple opportunities to invest, so it’s important to know how much it costs to run your campaign.
Here are some key considerations: Cost of the campaign: There are many reasons why a digital channel may not be the best option for your company.
For instance, a paid campaign may cost more than a free one, while a paid ad may have higher conversion rates.
It’s also important to remember that you’ll need to budget for a lot more in the short-term if you want to take your campaign to the next level.
For a better understanding of how much each channel will cost, check out the following infographic from Digital Trends.
The average cost per click for digital ad campaigns is $.30 per click.
That’s a lot of clicks for just a small investment.
If the conversion rate is lower than your average, you could be spending way too much on the content, which could slow down your conversion rate.
The cost of the digital ad campaign will vary based on your budget and the type of channel you’re looking to reach.
If your goal is to reach the highest conversion rate, you’ll want to consider a paid banner, which can typically run you $5-$10 per thousand impressions.
And while banners can also be great, it may be better to focus your campaign on creating a more engaging experience for your customers.
If that’s not possible, consider a free digital video or an interactive website.
A video will generally run you around $0.10 per click, while an interactive site costs between $0 and $0,20 per click to reach your target audience.
That said, there are plenty out there that will run you more than $0 per click per impression, so you’ll be able add a bit more value to your digital campaign.
How long your campaign will take: Depending on your goals and the channel you want your content to reach, you can probably expect your campaign (or any digital campaign) to take between 3-5 weeks to fully complete.
That doesn’t mean you should just stop and plan for the end of the month — it’s a good idea to take the time to keep an eye on your campaign and make sure it’s going well.
Once you’ve established your target market, you should then consider how long you can expect your digital advertising to last.
For some, that could be up to 12 weeks.
If so, it might be a good time to start preparing for your next campaign.
Your company will likely see a spike in traffic if your content is engaging and generating leads, so keep an open mind.
You can also consider a limited campaign to get your brand recognition and get a handle on how your digital content is performing.
If a campaign is oversubscribed, your channel will likely slow down and you’ll have to adjust.
Your brand could also feel the effects of the low traffic, so consider your marketing strategy for the upcoming months.
It might be beneficial to consider rethinking your strategy as your campaign nears completion.
And if you decide to skip the paid campaign and instead focus on a free channel, you might want to look for ways to increase your conversion rates by adding in a paid content creator or promoting your content through social media.