When the Saints and Rams meet again: How the NFL’s digital marketing landscape has changed
When the New Orleans Saints and the St. Louis Rams meet for a game in 2019, it will be the first time the NFL has hosted a meeting of its two biggest digital brands.
But it won’t be the last.
Digital marketing experts say that with more than 200 digital-focused NFL teams around the league, it’s only a matter of time before a game gets the attention it deserves.
“The biggest thing to watch is how this is viewed by the fans,” said Robyn Young, senior director of digital marketing at the National Football League Players Association.
“If the Saints win this, then that’s a great start.
But if the Rams win it, that’s not great.
The fans have a lot of faith in this team, and they want to see a great game.”
There are still some questions about how the league plans to use its vast digital-led marketing machine.
Many teams have yet to launch their digital advertising campaigns.
Some teams have not yet released their full ad campaigns.
And a new league-wide initiative that the NFL unveiled in March could make it harder for teams to build digital teams.
In March, the NFL launched the League Digital Strategy, a program aimed at creating an “open marketplace” for digital advertising, according to the league.
The league wants teams to focus on one key strategy — targeting and understanding their fans.
“This is the only way to compete,” said Michael Prysby, executive director of the Players Association, which represents NFL teams.
“It’s the only strategy we have that works.”
The NFL says that using the League’s digital strategy is the right strategy for its digital efforts, and that it’s a key to building trust and creating momentum.
For the Rams, it has been a key part of building a brand that draws players and fans alike.
“It’s really about building trust,” Rams head coach Jeff Fisher said.
“Our fans are going to continue to trust our team, the players, and our owners, so they’re going to be really happy with what we’re doing.”
For the Saints, it may be easier to build trust if they can tap into a long-standing relationship with their fan base.
The Saints have a strong following in the Southern California area, including in the Los Angeles area.
And with the team currently in its first year of digital ad sales, it could prove to be an important marketing tool for the Saints.
“We’re a great fan base, and we’re going all the way back to the beginning of the game,” said Saints defensive end Kenny Vaccaro, who is married to NFL Network analyst and host of “Kenny Vaccaro’s NFL Fantasy Show” Dan Patrick’s weekly fantasy show.
“We’re going back to when we first played in New Orleans.
And we’re really excited to go back to our roots and get back to what made New Orleans so special.
So that’s why we’re looking at this as a way to build a brand.”
I think this is going to make us even more relevant.
“Follow Adam Schein on Twitter @AdamSchein.