When it comes to the digital market, the Google CEO’s team says it has been too cautious
Google’s search chief, Sheryl Sandberg, said she has been concerned about the digital space, but the company’s digital team is taking steps to reassure consumers that it is serious about its digital strategy.
In a speech at the Society for Worldwide Interaction in New York, Sandberg laid out her digital strategy for the company.
She noted that Google’s digital efforts have been “quite slow” and highlighted the company has been “a little bit cautious.”
She said she was looking for a digital strategy that was “more about a new vision, a new direction” for the business.
In an interview with the Times, Sandovs team said the company was not looking for new growth, but for more incremental growth.
They also pointed to the Google News platform as a positive example of the company building new digital tools.
Google’s digital business has been hit hard by the financial crisis and competition from Amazon.com and other online retailers.
The company said it has had to change its business model in order to keep up with competition.