How to make sure your digital ads work in a big state
California may be the largest digital market, but it’s also home to one of the most contentious debates over digital marketing.
How do you deliver relevant digital content that is relevant to the communities you serve?
That’s where the state has found itself in the past few years.
After a contentious 2016 election cycle, the state legislature passed the first-ever statewide digital ad law.
It passed in the waning days of the legislature and signed into law by Gov.
Gavin Newsom in 2018.
It’s the first digital advertising law passed in California in 30 years.
In 2016, the California State Assembly passed an ad ban on Facebook, Twitter, Instagram and other social media.
That led to the largest ad ban in the country.
It also led to a statewide ban on digital advertising.
After the ban, the Golden State’s digital ad industry experienced a massive boom.
In 2020, nearly 1.2 million California ads ran on the platform.
In 2018, there were about 30 million ads run.
In 2017, ads ran for 1.4 million Californians.
The growth is partly due to California’s growing digital ad population, but the state’s advertising regulations have also been challenged, and some have even been struck down.
The most recent of those challenges came this past March.
In a lawsuit filed by the California Chamber of Commerce and others, a federal judge ruled that the ad ban violated the First Amendment, the equal protection clause and California’s constitution.
The ruling, issued in January, was a big win for the digital ad community, but also left the door open for further changes to the ad industry’s rules.
Advertisers in the state are not thrilled with the decision, as they say the new rules were poorly crafted and could harm the advertising industry’s ability to compete.
They argue the ad prohibition is not narrowly tailored to address specific threats to advertisers or communities.
But in a recent interview, Adweek chief marketing officer Chris Ries called the ruling “a victory for the free-speech rights of online advertisers.”
“We think that [the ruling] is a big step forward,” Ries said.
“It gives them some clarity about what’s fair and what’s not fair and the rules will be in place for the foreseeable future.”
Advertiser complaints are not the only complaint the industry has.
State legislators have also begun to look into the impact of the new ad ban.
State Sen. Loni Hancock, who sponsored the ad-ban bill, said she thinks that it could have a “warping effect” on the industry.
“The way the ad rules were drafted was very much designed to allow for a big-city ad industry to get the benefit of the ad space they were allotted,” Hancock said.
That’s because the ad agency and the ad network would have to be located in the same city.
Hancock said she is also concerned about how the state could impose stricter rules on the amount of advertising that can be placed on the sites, and what happens to sites that are not successful.
“What we want to see is a real competitive environment,” Hancock told Business Insider.
Hancock believes that the new state ad rules are a step in the right direction, but she says she is still concerned about the impact on the state advertising industry.
AdWeek’s Ries says that the California legislature should be looking at whether it can find a way to address those concerns.
“That would help us as a state,” Rios said.