Ohio governor wins support for digital marketing push
John Kasich won the support of digital marketers on Wednesday, signing a law that allows businesses to use social media to target customers.
Kasich’s law was a key piece of a campaign pledge to expand digital marketing to Ohio in the wake of the Flint water crisis.
It includes provisions that allow businesses to post ads and text messages on social media, including on businesses’ websites.
The law also allows businesses that already have a digital marketing plan to start using social media by the end of this month.
The legislation is aimed at boosting businesses’ efforts to get their messages out and reach customers, Kasich said.
It is not the first time Kasich has been vocal about the need to expand and enhance digital marketing efforts in Ohio.
In May, he signed a bill that will allow businesses with at least 10 employees to sell their products on Amazon.com.
The governor also signed an order in June that will make it easier for businesses to apply for the Ohio Economic Development Authority’s Digital Marketing Fund, which is set to open this summer.